Throw In The Towel - Or Get Creative

Sometimes you might feel like throwing in the towel... and after a speech like this.. you may feel exactly that way about your business if the economy doesn't start cooperating big time...

Larry the Liquidator said that if you get increasing market share of a decling market you're in big trouble. Many of us did that. Larry would tell you that your company is dead. But is it? Watch the clip. Then read what I have to say after watching.



If the economy doesn't come back... then you'll have to look for different avernues for growth...

I'm hunting for the video of the solution to Larry The Liquidator's plan... but it goes like this. Penelope Ann Miller, the daughter of the CEO played by Gregory Peck, and the attorney for the company, found a way to re-purpose the technology that made copper building wire and make airbags for Japanese car-makers just about the time when it was mandated for cars to have them. How can you use your resources to market and sell into emerging or different markets? It's critical to growth and perhaps survival to figure it out.

This meant that the wire company in the movie had to change a lot that it did in terms of manufacturing,marketing, channels, sales, just about everything. But they did it after they were faced with a death sentence by Mr. Larry The Liquidator.

There's a lesson to be learned here. The lesson is that all is not lost if you use your creativity and re-purpose or expand into a different market using your existing base of resources in a little different way.